Design of Knowledge

Design des Wissens

Translations 4
FH Mainz

November 29/30

The Translations 4 Sym­po­sium en­titled “Design of Knowl­edge” deals with the de­sign­ers’ task of ana­lys­ing com­plex sub­jects and present­ing them in an un­der­stand­able way, while at the same time find­ing new an­swers to me­di­al changes.

In al­most all areas of so­ci­ety the volume of data and in­form­a­tion is con­tinu­ally grow­ing. At the same time, the pub­lic­a­tion me­dia com­mu­nic­at­ing this in­form­a­tion are un­der­go­ing a fun­da­ment­al change. Thus, de­sign­ers more and more fre­quently have to face the task of grap­pling with the con­tents’ com­plex­ity and me­di­al in­stabil­ity, while at the same time ana­lys­ing, im­ple­ment­ing or present­ing their work.

In­ter­na­tion­ally act­ive book de­sign­ers, ty­po­graph­ers, in­form­a­tion de­sign­ers and ar­chi­tects, il­lus­trat­ors, ex­hib­i­tion de­sign­ers, me­dia the­or­ists and de­velopers, as well as data journ­al­ists are go­ing to dis­cuss the changes, chal­lenges and con­sequences for the fur­ther de­vel­op­ment of the pro­fes­sion and the train­ing of com­mu­nic­a­tion de­sign­ers.

November 29th
Welcome address
Prof. Dr. Gerhard Muth
President of the University of Applied Sciences,
Mainz and Chairman of the Science-Alliance, Mainz
Design of Knowledge / Design des Wissens
Prof. Anna-Lisa Schönecker,
Prof. Philipp Pape
Blick in den Rückspiegel. Schulterblick. Und dann erst überholen. Anmerkungen zur Geschichte des Informationsdesigns.
Language: German
Intentionally left blank
Language: English
More Matter with less Art.
Designing Books for a Digital Age.
Language: English
Digital Anthropology
Language: English
November 30th
Visual Storytelling
Language: German
Finding Emotion in Data
Language: English
Daten begreifen – Wie Journalisten und Entwickler helfen, die Welt zu verstehen
Language: German
Making Data tangible
Language: German
Information und Entropie
Language: German
Good bye
Changes and errors reserved.
“Instead of telling each word or data point where to go and what to look like exactly, we devise a set of rules by which content should behave.”


Friday — 3.30pm (Language: English)

Catalogtree is a mul­tidiscip­lin­ary design stu­dio based in Arnhem/NL. It was foun­ded in 2001 by Daniel Gross and Joris Maltha who met at Werkp­laats Typo­grafie. The stu­dio works mainly on com­mis­sioned and self ini­ti­ated pro­jects with a par­tic­u­lar focus on self-organ­is­ing sys­tems, fol­low­ing the prin­ciple “Form Equals Beha­viour”. The design of exper­i­mental tools, pro­gram­ming, typo­graphy and the visu­al­isa­tion of quant­it­at­ive data are part of their daily routine.

Recent pro­jects include an inter­act­ive doc­u­ment­ary for the iPad, a swarm of 21 bristle bots and a double pen­du­lum gear clock. Amongst their cli­ents are Phaidon Press, Vitra Design Museum, Architect Magazine and The New York Times Magazine. Daniel Gross and Joris Maltha are teach­ing at Design Academy’s Mas­ter course in Eind­hoven/NL and are giv­ing in­ter­na­tion­al work­shops.

“Lists have a poetry on their own. I don’t have to add anything.”

Joost Grootens

Friday — 5.00pm (Language: English)

Joost Grootens stud­ied archi­tec­tural design at Gerrit Rietveld Academy in Ams­ter­dam. His stu­dio designs books in the fields of archi­tec­ture, urb­an space and art, spe­cial­iz­ing on atlases, design­ing both the maps and the books them­selves.

Among his cli­ents are 010 Pulishers, Nai Pulishers, Lars Müller Publishers, Phaidon Press, Vanabbe Museum and Boijmans Van Beuningen Museum. Grootens has won numer­ous prizes for his designs. Among them the “Goldene Letter” and two Gold Medals in the “Best Book Design from all over the World” com­pet­i­tion in Leipzig.

Grootens is Head of the research pro­gramme Inform­a­tion Design at Design Academy Eind­hoven’s Mas­ter course. He has also lec­tured and con­duc­ted work­shops at vari­ous insti­tu­tions in Asia, Europe and North Amer­ica. Joost Grootens is a mem­ber of AGI (Alliance Graphique Internationale).

“Am I a designer, am I an artist, am I a scientist? It doesn’t really matter.”

Dimitri Nieuwenhuizen (LUST)

Friday — 6.00pm (Language: English)

Dimitri Nieuwenhuizen is one of the founders of LUST, a mul­tidiscip­lin­ary graphic design prac­tice estab­lished in 1996 together with Jeroen Barendse and Thomas Castro, based in The Hague, Neth­er­lands. LUST works in a broad spec­trum of media includ­ing tra­di­tional print work, book design, abstract car­to­graphy, data visu­al­isa­tions, new media, inter­act­ive install­a­tions and archi­tec­tural graph­ics.

Moreover, LUST is deeply inter­ested in explor­ing new path­ways for design at the cut­ting edge where new media and inform­a­tion tech­no­lo­gies, archi­tec­ture, urban sys­tems and graph­ic design over­lap. This fas­cin­a­tion led to estab­lish­ing LUSTlab in the sum­mer of 2010. LUSTlab goes fur­ther than observing, invent­ing and pro­du­cing, by means of form­ing a plat­form where know­ledge, issues and ideo­lo­gies can be shared.

“It is not the knowl­edge per se which is the limi­ting factor, but the access to it.”

Studio NAND

Saturday — 3.00pm (Language: German)

Studio NAND (Steffen Fiedler, Jonas Loh and Stephan Thiel) is a multi­-dis­cip­lin­ary design prac­tice explor­ing inter­ac­tions between soci­ety, sci­ence and tech­no­logy.

They use design as a meth­od to craft enga­ging exper­i­ences, stor­ies and visu­al­isa­tions and work with private and pub­lic sec­tor organ­isa­tions with the aim to identi­fy new ways of using upcom­ing tech­no­lo­gies.

Addi­tion­ally, they try to foster innov­a­tion and exchange in these fields through work­shops, lec­tures and their Open­-Source plat­form “Creative Coding”.

“What fas­ci­nates me is being able to unlock this hidden truth that is found in even the most mun­dane of things.”

Stefanie Posavec

Saturday — 11.00am (Language: English)

Stefanie Posavec was born and raised in Col­or­ado, and moved to Lon­don per­man­ently in 2004. She holds a BFA from Col­or­ado State Uni­versity in Fort Collins, Col­or­ado (2002), and an MA in Com­mu­nic­a­tion Design from Central Saint Martins Col­lege of Art and Design in Lon­don / UK(2006).

She has recently gone freel­ance and focuses on pro­jects ran­ging from inform­a­tion design, data visu­al­isa­tion, book cov­er design, and book design (or any­thing in between) for a vari­ety of cli­ents.

“Learning to design is learning to see, an adventure that gets more and more cap­ti­va­ting the further you go.”

Oliver Reichenstein

Saturday — 5.00pm (Language: German)

Oliver Reichenstein stud­ied Philo­sophy in Paris and Basel. In 2005 he launched Information Architects (iA) in Tokyo. Information Architects Inc. designs and builds inter­act­ive products. Some of their cli­ents are Ringier, Freitag and Zeit-Online. Their spe­cially devel­oped soft­ware iA Writer is a tre­mend­ous suc­cess. With more than 700.000 sold units it is second only to Apple’s own soft­ware for iPhone, iPad and Mac.

Oliver Reichenstein is also much in demand as a speaker for sym­po­sia all over the world, where he was one of the first to draw atten­tion to the import­ance of respons­ive typo­graphy.

„Letztlich ist es unser Anliegen, Bürgern mehr Handhabe zu geben, sich selbst zu informieren.“

Marco Maas

Saturday — 2.00pm (Language: German)

Marco Maas of Open Data City is work­ing as a data journ­al­ist and media ad­visor for broad­cast­ing com­pan­ies and pub­lish­ers. Two years ago he launched – togeth­er with two part­ners - the agency for data journ­al­ism OpenDataCity, which deals with the visu­al­isa­tion and ana­lys­is of large data sources.

He was, among oth­ers, involved in the devel­op­ment of the ZDF­-Par­lameter, which won the Grimme Online Award. For his G8­-cov­er­age via he won the CNN Journalist Award. Since 2009 he has been work­ing in the sub­ject areas of open data/linked data, data journ­al­ism and so­cial TV.

„Der Infografiker ist unter den gestalterischen Berufen mit großer Sicherheit der komplexeste, aber dafür auch der spannendste.“

Jan Schwochow

Saturday — 10.00am (Language: German)

Jan Schwochow is own­er and cre­at­ive force of his agency Golden Section Graphics in Berlin. He looks back at more than 20 years of exper­i­ence as graphic artist, designer and journ­al­ist. He was, among other jobs, Sec­tion Man­ager and Art Dir­ector of the Depart­ment of Infograph­ics for the „Stern“ magazine and worked as Art Dir­ector for Infograph­ics in Devel­op­mental Graph­ics for the Pub­lish­ers Milch­straße.

His latest pos­i­tion was with the agency Kircher­Burkhardt in Berlin, where he cre­ated a depart­ment for Infograph­ics which he ran for more than two years. In 2007 he launched the agency Golden Section Graphics, which cur­rently em­ploys a staff of 15 and has won numer­ous national and inter­na­tional awards. Jan Schwochow is a mem­ber of the Art Directors Club of Germany e.V. and of the Society for News Design.

„Visualisierung ohne Erklärung, das ist Schönheit ohne Bedeutung.“

Michael Stoll

Friday — 2.45pm (Language: German)

Prof. Michael Stoll stud­ied Com­mu­nic­a­tion Design at the Uni­versity of Ap­plied Sci­ences in Kon­stanz from 1987-1991 and gradu­ated with a dip­loma thesis entitled „Eine Klas­si­fika­tion der Infografik“ (A Clas­si­fic­a­tion of Infograph­ics). From 1991 until 2005 he lived in Tübin­gen as an inde­pend­ent design­er, car­ry­ing out graphic and design jobs for, among oth­ers, news­pa­per pub­lish­ers in South Ger­many.

Since 2005 he has been teach­ing media the­ory, infograph­ics and inform­a­tion design at the Uni­versity of Ap­plied Sci­ence, Augs­burg. He is a mem­ber of the Inter­na­tion­al Insti­tute for Inform­a­tion Design (Vienna) and of the Edit­or­ial Board of the Inform­a­tion Design Journal (John Benjamin’s Publishing Company). Prof. Michael Stoll has com­piled an impress­ive col­lec­tion of his­tor­ical infograph­ics.


Tickets are valid for both days of the symposium and include lunch on the second day.

Contribution towards costs:

Students: 12 Euro
Professionals: 40 Euro


Fachhochschule Mainz
University of Applied Sciences Mainz

Holzstrasse 36
55116 Mainz


The symposium starts
November 29th, 1 pm
and ends
November 30th, 7 pm.
The lectures are in English or German.


Vis­it­ors are asked to organ­ise their own accom­mod­a­tion.
 We recom­mend the fol­low­ing hotels:

Hotel Ibis Mainz
Youth hostel
Hotel Hilton

Arrival (Car)

The Uni­versity of Applied Science is access­ible via a high­way exit Mainz Innen­stadt on the ring motor­way.
Follow the signs „Rheingoldhalle“ or „Rathaus“ along the „Rheinstraße“ to the „Holzturm“. Please make use of the parking structure at the „Fort Malakoff Park“ in the „Dagobertstraße“.
Since there is only limited parking available, we recommend that participants take the train to the symposium.

Arrival (Train)

The Uni­versity of Ap­plied Sci­ences can be reached from rail­way sta­tion „Mainz/Römisches Theater“ in just a few minutes by foot. (Towards „Rhein“, „Rheingoldhalle/Rathaus“)
We recommend the Travel Information of the German railway.

Exhibition in the Foyer

The exhib­i­tion shows a them­atic selec­tion of work by cur­rent and former stu­dents of the pro­gramme for com­mu­nic­a­tion design at the Uni­versity of Ap­plied Sci­ences in Mainz. This includes pub­lic­a­tions which, in their design, inter­act with com­plex con­tents, ana­logue and digit­al inform­a­tion design and data visu­al­isa­tion, examples of work show­ing the cooper­a­tion with or close­ness to sci­ence, as well as exper­i­ments and pro­to­types explor­ing new pub­lic­a­tion formats.

Installations and independent work

Installations by students can be seen at various locations:

Plansegmente Mainz
by Frederik Marroquin
Foamboard, Calligraphy ink

by Claudia Hahn-Reinhart
Wall drawings in chalk

by Steffen Ritter
Digital print, soap bubbles, ink


For press tickets please apply to

Press material for download:

Prof. Philipp Pape

Prof. Anna-Lisa Schoenecker
Prof. Philipp Pape

Corporate Design
Matthias Dufner, Jens Giesel,
David Dusanek

Webdesign and programming
Matthias Dufner, Jens Giesel

Public relations
Ruth Preywisch

Christine Naegele

Technical support
Light and Sound

Our special thanks to:
Klaus Völker, Ludger Maria Kochinke, Klaus Lang

Evander TLS (Matthias Dufner)
Freight Display, Big (Joshua Darden)

Reproduction rights
Our thanks to the speakers for their kind permission to use their illustrations.

Matthias Dufner, Jens Giesel, Pamela Oberender, Ruth Preywisch, Kirsten Solveig Schneider, Jan Voelker

Jenny Austermeier, Dragana Beslac, Stephanie Bigalke, Miriam Bebecca Braun, Lisa Kristin Brodt, Patrick Bugner, Seda Demiriz, Isabell Ding, Vivian Winnie Ellermeyer, Sarah Ewald, Michelle Fischer, Lara Fuchs, Silvia Geier, Helen Germann, David Gönner, Jessica Grotz, Miriam Gückel, Max Guther, Eva-Maria Hartmann, Leonie Hennicke, Chiara Hoffmann, Peter Hofmann, Carina Höltge, Patricia Klein, Charlotte Kronert, Dominik Krost, Philipp Lehr, Franziska Leis, Takumi Naka, Raphael Prinz, Amelie Lisa Scheu, Diana Schmidt, Robin Jakob Städtler, Nora Taake, Lara Yilmaz
Media partners

Cooperation partners

With kind support from

Translations 4 Symposium
An event of the Designlabor Gutenberg and the department of Communication Design of the University of Applied Sciences, Mainz in cooperation with the Science Alliance, Mainz.

University of Applied Sciences Mainz

Holzstraße 36
55116 Mainz
+49 (0) 6131 628-2240

© 2013