Translations 5 Symposium

4. November 2016 Hochschule Mainz

FUTURA: The »The Coming One«. This is the name the typographer and type designer Paul Renner gave his new type, which he published in 1927 with the Bauersche Giesserei, Frankfurt/Main. Developed in the context of the New Typography, this type is probably the best known and most striking German type to this day.

What is the secret of the success of this geometrical Sanserif? Surely it is not just its name, which has predestined it time and time again for futuristic projects such as the moon landing in 1969. To a large part its success must also be due to its timeless elegance, which enables one to use this type to ever new effect, aesthetically pleasing and convincing.

The Translations 5 Symposium entitled FUTURA – TRIBUTE TO A TYPEFACE presents current positions in type and corporate design, be it with enthusiastic reference to the famous geometrical Sanserif or inspired by it. We will, however, also introduce and discuss critical points of view, as well as new design-historic research findings about its origin and initial reception.

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Stefanie Barth / Mailand & Carina Frey / Paris

In 2009, Carina Frey and Stefanie Barth combined their years of experience in fashion, design, art and moving images from Paris (Carina) and New York (Stefanie) in order to redesign the French fashion, art and lifestyle publication »Double«, which received the ADC Paris prize as best magazine for art direction in 2011. Currently operating between Paris and Milan, Carina and Stefanie work for clients such as Céline, Hermès and Dior Beauté, as well as for various labels and boutiques around the globe.

Christopher Burke / Reading

Typographer, typeface designer, and design historian. Research Fellow at the Department of Typography & Graphic Communication, University of Reading, UK. He has designed four typefaces (Celeste, Celeste Sans, Pragma and Parable) and has written two books, Paul Renner: The Art of Typography (1998) and Active Literature: Jan Tschichold and New Typography (2007). Co-editor of »Isotype: Design and Contexts«, 1925–1971 (2013), and »History of the Monotype Corporation« (2014).

Gardeners / Frankfurt

is a Frankfurt-based design studio creating and cultivating ideas and translating them into distinctive visual concepts and designs for a wide range of projects and clients. Focusing on corporate design, exhibition design, signage, digital media and packaging. GARDENERS was founded in 2000 by Nicola Ammon und Ines Blume.

Klaus Klemp / Offenbach

Studies in Design, History of Art and Historic Science. Director, Department of Culture, Frankfurt/M. Director, Municipal Galleries »Karmeliterkloster« and »Leinwandhaus«. 1995-2005 Board Member »Rat für Formgebung«. Founding Member and Member, Advisory Board, Society for Design History (GfDG). 2010 Board Member, Dieter and Ingeborg Rams Foundation. 1998 Lecturer in Design History and Theory. 2006 Director and Curator Design Exhibition. 2013/14 Vice Director Museum for Applied Art, Frankfurt/M. 2014/15 Ordinary Professorship, Theory and History of Design, HfG Offenbach. Numerous publications on Architecture, Design and Graphic Art.

Isabel Naegele / Mainz

Born in Plainfield, N.J. USA Studied Visual Communication, HfG Offenbach Studied Medicine, M.D. Goethe Universität Frankfurt/M. 1990 Independent Design Studio, Focus Culture. Work at Intégral Ruedi Baur, Paris, Studio Dumbar, The Hague, HBG Leipzig, Special Course »Corporate Design«. In-depth collaboration with »Dialogue in the Dark«, Hamburg and, starting 2005, Dialogue Museum, Frankfurt/M on questions concerning barrier-free Design. 1999 Professor of Typography and Basics of Design, University of Applied Science, Mainz Numerous prizes and publications, e.g. »Texte zur Typographie«, 2012, »New Typefaces« (with Petra Eisele) Director designlabor gutenberg. Avowed FUTURA fan.

Jakob Runge / München

Type design is much more than a passion: Typography is a foundation of precise and coherent communication. As an enthusiastic black-and-white specialist, Jakob Runge is designing retail fonts and tailoring custom typefaces at

Bisdixit / Barcelona

Founded in 1997 by Alex Gifreu and Pere Alvaro. Bis’ work is very much focused on the communication within the cultural industry, especially public institutions like museums or galleries. The office is located in Barcelona, but their clients are from all over Spain, other European countries and America.

Petra Eisele / Mainz

Studied History of Art and German Phililogy. M.A. for research project on »Bauhaus medial«. Ph.D. thesis on Postmodern Design Development since the 1960s. UdK, Berlin 2000-2003 Research Fellow, History and theory of Design, Bauhaus University, Weimar. 2006 Professor for History and Theory of Design, University of Applied Science, Mainz 2008 Founding member, Society for Design History (GfDG) 2011 Member Institute »designlabor gutenberg«, Mainz 2012 Curatorial activities. Numerous Guest lectures and publications and exhibition concepts.

I like Birds / Hamburg

is a studio located in the Speicherstadt within the Port of Hamburg, founded in 2010 by designers André Gröger and Susanne Kehrer. The team works on turning designs into creative objects. The studio’s activities focus on transforming a multitude of information into visual language, conveying the content in a more fluid and efficient way – concentrating on creating a wide range of print media, including posters, books, illustrations, corporate identity products and other visuals in the cultural and public sectors. Apart from their day-to-day work I LIKE BIRDS also teach classes and stage workshops and lectures in Germany, Switzerland and other European countries.

Iva Knobloch

Studied History of Art at the Karls-Universität, Prag and at the Université de Geneve, Switzerland. Curator of Prints Collection at the Museum of Decorative Arts, Prague. Teaches History of Graphic Design at the Academy of Art, Design and Architecture, Prague. Publications and Editorships: Ladislav Sutnar: Prague – New York, Design in Action (Prague 2003), Ladislav Sutnar: Mental Vitamis (Prague 2010), Ladislav Sutnar: American Venus (Prague 2011), Václav Cigler Design (with Lada Hubatová-Vacková, Prague 2016), Czech Design 1900-2000 (Prague 2016)

Albert-Jan Pool / Kiel

After studying KABK in The Hague he worked with Scangraphic and URW in Hamburg. Since 1994 he runs his own studio Dutch Design and creates typefaces such as FF OCR-F and FF DIN as well as corporate typefaces. He teaches typeface design at the Muthesius Academy in Kiel. From 1999 and 2005 he ran the design agency FarbTon Konzept + Design. In 2004 he started research on the history of typefaces according to DIN 1451. In 2007 he started work on his PhD thesis on the history of constructed Sans Serif typefaces in Germany. His work on new weights and styles to extend his typeface family FF DIN has become one of his major activities. The release of the FF DIN Round in 2010 turned FF DIN into a so called super-family. In 2015 FF DIN Thin and Extra Light were released. Recently he rediscovered his interest in yet another »German« typeface: the Fraktur.


For symposium and supporting programme (incl. lunch on Nov. 4). Group tickets available for groups of students. We recommend early booking since seating is limited.

  • Single ticket student: 20€
  • Ticket professional: 50€
  • Group tickets for students: 80€ (5 Students)




  • The symposium is hosted by the Institut Designlabor Gutenberg / Study course Communication Design at the University of Applied Sciences, Mainz (Prof. Dr. Petra Eisele / Prof. Dr. Isabel Naegele) in cooperation with students from the course Communication Design.
  • Direction
  • Prof. Dr. Petra Eisele / Prof. Dr. Isabel Naegele
  • Corporate Design
  • Michaela Müller, Anna Pfältzer
  • Webdesign and Coding
  • Michaela Müller
  • Art Direction
  • Isabel Naegele / Petra Eisele
  • Public Relations
  • Dr. Karen Knoll
  • Translation
  • Christine Naegele
  • Technical Support
  • Light and Sound
  • Typeface
  • Futura ND
  • Our special thanks go to
  • Klaus Völker, Marion Gleissner, Johanna Sill and the technicians of the universtiy.
  • Organisation and support
  • Michaela Müller
    Anna Pfälzer
    Waldemar Klimenko
    Robin Christopher Körner
    Maurice Sam
    Atthaya Suaysom
    Tobias Wenz
    Marius Leander Zimmat
    Dr. Karen Knoll
  • The total project FUTURA.DIE SCHRIFT. was conceived in cooperation of the Gutenberg Museum, Mainz and the Institut Designlabor Gutenberg / Hochschule Mainz.
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  • Angaben gemäß Teledienstgesetz (TDG) und Medienstaatsvertrag (MDSTV)

    Media partners and sponsors

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